GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, MEC and MediaCom, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.
GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.
In Romania we have in-house the most advanced programmatic buying platform: Xaxis (a global digital media platform that programmatically connects advertisers to audiences across all addressable channels). Specialties: Media Strategy, Media Buying, Data Management, New Media, Audience buying, Digital Media, DMP, Publisher.
There is power in a group. Our group has helped redefine the industry, through the development and creation of data and technology platforms that give our agencies and our clients an advantage. We continue to be responsible for approximately one third of all media investment worldwide, employing 27,500 uniquely talented people in over 100 countries. A true advantage. And the true power of our group. Be part of it.